Different Message Types
WhatsApp messages can be classified into four main types: each has different rates,
which also varies depending on the market in which you operate.
Marketing
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User-initiated conversations, primarily customer service requests.
-
Free unlimited customer-initiated messages with a 24-hour timeline for businesses to
send free non-template replies.
Utility
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Used to keep customers up-to-date about a transaction or assist post-purchase.
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Examples: Post-purchase notifications, recurring billing statements, and more.
Authentication
-
Delivers one-time notifications or passcodes during account set-up or log-in.
-
Examples: Account verification codes and password reset notifications
Service
-
User-initiated conversations, primarily customer service requests.
-
Free unlimited customer-initiated messages with a 24 hour timeline for businesses to send free non-template replies.
Different Message Types
WhatsApp messages can be classified into four main types: each has different rates, which also varies depending on the market in which you operate.
Marketing
-
User-initiated conversations, primarily customer service requests.
-
Free unlimited customer-initiated messages with a 24-hour timeline for businesses to
send free non-template replies.
Utility
-
Used to keep customers up-to-date about a transaction or assist post-purchase.
-
Examples: Post-purchase notifications, recurring billing statements, and more.
Authentication
-
Delivers one-time notifications or passcodes during account set-up or log-in.
-
Examples: Account verification codes and password reset notifications
Service
-
User-initiated conversations, primarily customer service requests.
-
Free unlimited customer-initiated messages with a 24 hour timeline for businesses to send free non-template replies.
Optimize Your Marketing Spend with Accurate Forecast
Be there for your customers
Helping your customers is always a priority. That's why we do not charge for service messages, or for utility messages businesses send in response to users.
Get rewarded as you grow
As businesses send more messages on WhatsApp, they can unlock more attractive pricing via our volume tiers.
Leverage free entry points
When customers send you a message from an Ad that clicks to WhatsApp or Facebook Page call-to-action button, for the following 3 days (72 hours), all of your messages are not charged.